Enovoe
The problem
In Feb. 2019 I was contacted by the owner of Enovoe. Back then they were a 7 figure brand, running with very low profitability due to their high advertising costs. After auditing their account I noticed that they have huge issues with their advertising strategy and due to that their Organic vs. PPC ratio is very low.
The Solution
Step: 1
Cut the bleeding ( optimize & restructure the campaigns if needed )
Step: 2
Do detailed keyword research and pick the 5 - 10 most relevant ones for ranking push
Step: 3
Do detailed competitor research and market gap analysis
Step: 4
Based on the results from the keyword and competitor research give recommendations for the listing team so they can optimize the back and front end of the listings
Step: 5
Set up the proper campaign and bidding structures for organic ranking push
Step: 6
Monitor the keyword ranking changes, the campaigns and the market trend in order to make sure that the PPC spend is allocated properly
Step: 7
Communicate with the inventory team continuously in order to avoid any stock issues
The Results
First of all I need to highlight that these great results were achieved thanks to perfect teamwork and communication.
- After only a few months we achieved to improve the overall ACoS by an average 10%
- Already in 2019 we managed to grow the brand from 7 to 8 figures
- We achieved Best Seller Badges with 6 products in 3 different categories
- We managed to improve our organic keyword rankings for the most important keywords with all the main products to Top 3 positions
- Thanks to the good organic positions our profitability improved significantly
- In the summer of 2019 we already managed to achieve the #1 Position in the whole Automotive main category with one of our shades
